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Key metrics to keep in mind when analysing your business


Measuring the performance of our business is essential to be able to monitor the evolution and progress we have made. However, the question that often arises is how, effectively, it is done. Our team brings you the answer.

Essentially, relevant metrics and indicators need to be used so that both productivity and the evolution of the company are positive. This includes measuring the effectiveness of marketing and sales, evaluating the company's financial performance, understanding customer behaviour and much more. It's important to choose the metrics and indicators that are most relevant to your company and track them closely to understand how the business is developing.

That way, you can make informed decisions and make adjustments where necessary to increase productivity and business success. Business indicators are quantitative measures. Some examples of business indicators include:

1. Revenue: the total amount of money the company makes in a given period of time. It is usually measured in periods of a month, quarter, half-year or year. Revenue is usually the first metric that investors and financial analysts look at when evaluating a business.

2. Net profit: the amount of money a business has after deducting all costs and expenses from its total revenue. It is an important indicator because it shows how much money the company generates after paying all the bills. Net profit can be used to measure a company's success over time, compare a company's performance with that of other companies in the same industry and evaluate its efficiency in generating profit.

3. Conversion rate: is a measure of the effectiveness of a website or campaign in converting visitors into customers. It is calculated by dividing the number of conversions (such as sales or subscriptions to a newsletter) by the total number of visits and multiplying by 100. For example, if a website has 100 visits and makes 10 sales, the conversion rate would be 10%.The conversion rate is important because it shows how efficient a website or campaign is at generating results. If the conversion rate is low, it could be a sign that the website or campaign needs to be improved to attract and convert more visitors.

4. Customer acquisition cost: (CAC) is the amount of money a company spends to acquire a new customer. It is calculated by dividing the total marketing and sales spend by the number of new customers acquired in the time period in question. For example, if a company spends £10,000 on marketing and sales and acquires 100 new customers, the CAC would be £100 per customer. The CAC is important because it shows how much money a company is spending to acquire new customers. If the cost is high, it could be a sign that the company is spending too much money on marketing and sales in relation to the number of customers acquired.

5. Customer retention: is the measure of how many customers continue to buy from a company over time. For example, if a company had 100 customers last year and 80 of them continue to buy this year, the customer retention rate would be 80%. Customer retention is important because existing customers are generally more profitable than new ones. They already know and trust the company, which makes them more likely to buy again and recommend your product/service to others. Keeping existing customers happy and satisfied is therefore important for a company's long-term success.

6. Level of customer satisfaction: Customer satisfaction level is the measure of the amount of customer contentment with a product or service. It is important because satisfied customers tend to buy more, recommend the company to others and be more loyal to the brand. On the other hand, dissatisfied customers may stop buying, spread negative reviews and even damage the company's reputation. There are several ways to measure the level of customer satisfaction, such as satisfaction surveys, one-on-one interviews and customer relationship data analysis.

These are just a few examples of business indicators. It is important to choose the most relevant indicators for your company and monitor them closely to be able to understand how your business develops.

Want to know more? Talk to us.

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