Social media is an excellent channel to promote your brand and products.
META and TikTok are two of the most popular platforms and are gaining more and more importance in the business world.
Stay tuned to learn how to make effective ads on these platforms, reaching the goals you set.
Goals: Once again, setting goals is at the top of the list. Whether short or long-term, planning is key. Before creating ads, it is important to answer the question, "What goals do I want to achieve with this campaign?". It could be to increase website traffic, generate leads, sales, or brand awareness .
Target Audience: Choose who you want to show your ads to by defining characteristics such as age, gender, location and interests. In addition, you can create custom audiences using shopping and browsing behaviour data.
Creative/ Image: Create the ad with a clear and impactful message, including compelling images or videos. Make sure the ad complies with META's and TikTok's advertising policies. Test several ad types, formats and messages to see which is most effective for your campaign.
Budget: Choose how much you want to spend on the campaign and how you want the budget to be spent (for example, per click or impression). You can use the auto-send feature to optimise your budget and ensure your ads are shown to the right audience.
Launch: Once everything is set up, start the campaign and monitor performance with tools available on the platforms. Use this data to make adjustments and maximise results.
Follow-up: Track campaign performance regularly and optimise based on the data. Test new messages, images and formats to see what works best and adjust the budget accordingly.
Remember that making effective ads on Meta and TikTok requires good planning.
Hire an external team like Le Peach to create, manage the ad and analyze its performance with you.
Need help? Talk to us.